A1: In summary,
local development, local timing, local availability, local speed and local
prices. Because clickStream has been developed by the best brains right here on
South African soil it means that the same team are available to attend to your
queries, installation complications or any other difficulties immediately,
without the frustrations of time differences and geographical complications.
What's more, clickStream can easily be customised to suit your individual
business requirements, right here, right now. And best of all, you are paying
in local currency so your investment is so much more affordable.
A2: The clickStream
code is seamlessly integrated into your web pages and there is no need for
additional software to be installed on your servers, nor does it require any
hardware installations.
A4: clickStream
plays an important role in "hunting and gathering" information about your
company's online presence. It tracks the activity and behaviour usage patterns
of your website users and provides important information to key decision makers
and it does so in real time. What's more, because clickStream integrates easily
with most database architectures and formats, it also forms an important part
of your business' intelligence system.
A5: By knowing
exactly what is going on with your website, you will be able to justify,
quantify and time your website investment decisions. clickStream will empower
you with information in the form of reports that cover all activities on your
website, such as how many unique users are moving through your site, what their
navigational paths are, what pages are the most popular, how long they stayed
at those pages, where users are coming from and where they're going.
clickStream will also provide you with information about what browsers and
versions visitors are using allowing you to make construction upgrades to best
suit your their browsing requirements. In summary, clickStream will empower you
to maximise your website as a marketing investment.
A6: No. Users
visiting your website will not be aware they are being tracked, nor will they
be aware of any additional load on the website. GUID's (Global Unique
Identifiers) are used to gather information and every GUID is seamlessly placed
on the visitor's computer in order to identify them.
A7: No. When users
visit a website tracked by clickStream, either to read pages or download
information, the following non-identifying information is automatically
collected and stored: Internet protocol (IP) address, type of browser, operating
system, desktop settings date and time this site is accessed, and duration for which the pages were visited.
This information does not identify the user personally. What's more,
clickStream conforms to the Platform for Privacy Preferences as presented by
the World Wide Web Consortium.
